{"id":3317,"date":"2023-06-02T22:01:50","date_gmt":"2023-06-02T22:01:50","guid":{"rendered":"https:\/\/www.hostarmada.com\/blog\/?p=3317"},"modified":"2026-04-13T13:43:23","modified_gmt":"2026-04-13T13:43:23","slug":"color-theory-how-to-choose-your-website-colors","status":"publish","type":"post","link":"https:\/\/www.hostarmada.com\/blog\/color-theory-how-to-choose-your-website-colors\/","title":{"rendered":"Color Theory: How To Choose Your Website Colors"},"content":{"rendered":"\n<p>Choosing the right colors for your website is about creating an experience that connects with your audience. Colors influence emotions, guide user behavior, and even impact purchasing decisions. Whether you&#8217;re building a brand from scratch or redesigning your site, understanding color theory and how different shades work together can make the difference between a website that converts and one that gets ignored. In this guide, we\u2019ll break down how to choose the perfect color palette for your website with practical tips you can actually use.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-right counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #565656;color:#565656\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #565656;color:#565656\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.hostarmada.com\/blog\/color-theory-how-to-choose-your-website-colors\/#Why_Website_Colors_Are_Important\" >Why Website Colors Are Important<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.hostarmada.com\/blog\/color-theory-how-to-choose-your-website-colors\/#Learn_a_Bit_of_Color_Psychology\" >Learn a Bit of Color Psychology<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.hostarmada.com\/blog\/color-theory-how-to-choose-your-website-colors\/#Scrape_the_Top_of_the_Color_Theory\" >Scrape the Top of the Color Theory<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.hostarmada.com\/blog\/color-theory-how-to-choose-your-website-colors\/#All_You_Need_To_Know_About_Color_Combinations\" >All You Need To Know About Color Combinations<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.hostarmada.com\/blog\/color-theory-how-to-choose-your-website-colors\/#Using_Complementary_Colors\" >Using Complementary Colors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.hostarmada.com\/blog\/color-theory-how-to-choose-your-website-colors\/#Using_Split_Complementary_Colors\" >Using Split Complementary Colors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.hostarmada.com\/blog\/color-theory-how-to-choose-your-website-colors\/#Using_Analogous_Colors\" >Using Analogous Colors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.hostarmada.com\/blog\/color-theory-how-to-choose-your-website-colors\/#Using_Tetradic_Colors\" >Using Tetradic Colors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.hostarmada.com\/blog\/color-theory-how-to-choose-your-website-colors\/#Using_Monochromatic_Colors\" >Using Monochromatic Colors<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.hostarmada.com\/blog\/color-theory-how-to-choose-your-website-colors\/#Complicated_Schemes_Are_Your_Enemy\" >Complicated Schemes Are Your Enemy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.hostarmada.com\/blog\/color-theory-how-to-choose-your-website-colors\/#Contrast_Before_Everything\" >Contrast Before Everything<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.hostarmada.com\/blog\/color-theory-how-to-choose-your-website-colors\/#Your_Colors_and_Your_Brand\" >Your Colors and Your Brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.hostarmada.com\/blog\/color-theory-how-to-choose-your-website-colors\/#Tools_To_Help_You_Pick_a_Color_Palette\" >Tools To Help You Pick a Color Palette<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.hostarmada.com\/blog\/color-theory-how-to-choose-your-website-colors\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.hostarmada.com\/blog\/color-theory-how-to-choose-your-website-colors\/#_FAQs\" >\u00a0FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-why-website-colors-are-important\"><span class=\"ez-toc-section\" id=\"Why_Website_Colors_Are_Important\"><\/span>Why Website Colors Are Important<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">You don&#8217;t colorize your website simply because it looks better and more beautiful. Although it should be a reason enough. No, you make your website colorful because each color triggers a feeling subconsciously. So, depending on your product or your website&#8217;s topic, you&#8217;d want to color it accordingly.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But color is more than that. It&#8217;s a tool to push users to convert. About <\/span><a href=\"https:\/\/www.businessinsider.com\/psych-101-for-your-website-the-color-factor-2011-7?r=US&amp;IR=T\"><span style=\"font-weight: 400;\">85% <\/span><\/a><span style=\"font-weight: 400;\">of people are adamant that colors play a vital role in deciding what to buy. Moreover, <\/span><a href=\"https:\/\/www.businessinsider.com\/psych-101-for-your-website-the-color-factor-2011-7?r=US&amp;IR=T\"><span style=\"font-weight: 400;\">93%<\/span><\/a><span style=\"font-weight: 400;\"> of customers place colors and appearance above all other factors when purchasing.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Colors have a massive impact on brand recognition, with <\/span><a href=\"https:\/\/www.businessinsider.com\/psych-101-for-your-website-the-color-factor-2011-7?r=US&amp;IR=T\"><span style=\"font-weight: 400;\">80%<\/span><\/a><span style=\"font-weight: 400;\">of people connecting a certain color palette with a particular brand. In addition, a <\/span><a href=\"https:\/\/www.rebootonline.com\/blog\/what-importance-colour-brand-recognition\/\"><span style=\"font-weight: 400;\">study conducted by Reboot<\/span><\/a><span style=\"font-weight: 400;\"> showcases that up to 91% of people will recognize a brand simply by its colors. Still, the colors must be chosen well and correspond to the brand&#8217;s culture and messaging. For example, 91% of people recognize Google by its color palette. On the other hand, only 17% of people recognize Tiffany &amp; Co&#8217;s colors. That says a lot about the color choices and what people expect. As a high-end jewelry store, Tiffany and Co are simply not recognizable with its turquoise colors, although its boxes are predominantly in this color. Still, people who are just becoming their clients are far more prone to associate them with white and silver or golden colors.\u00a0\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Choosing the right color scheme is definitely not an easy task. However, there are some tricks that can help you select the best palette for your website.\u00a0<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-learn-a-bit-of-color-psychology\"><span class=\"ez-toc-section\" id=\"Learn_a_Bit_of_Color_Psychology\"><\/span><span style=\"font-weight: 400;\">Learn a Bit of Color Psychology<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Color psychology has been a viable tool in marketing for a long time. There have been countless studies on how people react to different colors and what associations they make with them. Thus, you have half of your job completed. No extensive and expensive research is needed to find the perfect color to represent the feeling your brand should portray. Many of these associations are universal. For example, we all associate blue with the sea, green with forests and nature, and yellow with warmth and the sun.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Still, color connections are based on cultural differences. For example, the red color in Eastern Europe is often associated with communism due to its historical past. <\/span><a href=\"https:\/\/journals.sagepub.com\/doi\/10.1177\/0022022197282002\"><span style=\"font-weight: 400;\">Another study<\/span><\/a><span style=\"font-weight: 400;\"> discloses that Germans associate envy with yellow, while poles with purple. For Americans, this feeling is portrayed mostly with black, green, or red, but Russians associate it with black, purple, and yellow. Thus, when choosing a color palette, you must know what the colors represent universally and what your target audience will think of them. For example, if you are selling hard-rocked-themed t-shirts, representatives of this subculture have positive connections with black, despite its universal association with death and sorrow. Still, black can be seen as the color of sophistication, mystery, or power, depending on your target group and generation.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">On the other hand, red can be perceived as the color of passion, love, and romance, but also as the color of danger, forbiddance, and anger.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The moral here is that you need to understand your audience and know how they react to specific colors before branding yourself with one.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-scrape-the-top-of-the-color-theory\"><span class=\"ez-toc-section\" id=\"Scrape_the_Top_of_the_Color_Theory\"><\/span><span style=\"font-weight: 400;\">Scrape the Top of the Color Theory<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The color theory is vast and complicated. There&#8217;s no doubt about that, especially once you scrape the top of it. Still, that doesn&#8217;t mean you shouldn&#8217;t familiarize yourself with it.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Let&#8217;s start with the basics. There are three types of colors based on how they are created. Primary colors are natural colors, and they can&#8217;t be produced by mixing others. There are only three primary colors &#8211; red, yellow, and blue. The secondary colors are made by mixing two of the primary colors. For example, if you combine red and yellow, you will get orange.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The tertiary colors are created by mixing primary and secondary colors. For example, if you mix blue (a primary color) and green (a mix of blue and yellow), you will get Teal. Based on the lightness of the colors and the ratio, you can get other tertiary colors as well, like Turquoise.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Next, you need to know the warm and cold colors and their shades. The former, you probably already know. Yellow, red, and orange are classified as warm colors, while green, blue, and violet are commonly called cold colors. This will help you later understand why some colors don&#8217;t go well on your website.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Finally, professional web designers rarely use pure colors. Most of them are either tinted (when white is added to the chosen color), shaded (when black is added to the color), or toned (when gray is added to it). Moreover, most colors are either desaturated or oversaturated, meaning they look either sharp or mellow. Of course, there&#8217;s much more to it, but to choose the right colors for your website, this should be enough.\u00a0<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-all-you-need-to-know-about-color-combinations\"><span class=\"ez-toc-section\" id=\"All_You_Need_To_Know_About_Color_Combinations\"><\/span><span style=\"font-weight: 400;\">All You Need To Know About Color Combinations<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">With this new knowledge, we are ready to start choosing some color combinations. Essentially,<\/span> not all colors can create a good enough mix to be most effective. Understanding color nuances is crucial when you&#8217;re choosing your color scheme. The best designers know which colors work together and how to mix and match some dyes, so they can essentially mellow down and become compatible. Thus,<span style=\"font-weight: 400;\"> it&#8217;s a good idea to dig a little deeper into how to mix colors properly. There are five main techniques:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-using-complementary-colors\"><span class=\"ez-toc-section\" id=\"Using_Complementary_Colors\"><\/span><b>Using Complementary Colors<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1894\" height=\"871\" src=\"https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Host-Armada-1.png\" alt=\"Screenshot of HostArmada website\" class=\"wp-image-3325\" srcset=\"https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Host-Armada-1.png 1894w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Host-Armada-1-300x138.png 300w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Host-Armada-1-1110x510.png 1110w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Host-Armada-1-768x353.png 768w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Host-Armada-1-1536x706.png 1536w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Host-Armada-1-24x11.png 24w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Host-Armada-1-36x17.png 36w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Host-Armada-1-48x22.png 48w\" sizes=\"(max-width: 1894px) 100vw, 1894px\" \/><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400;\">If you check the traditional <a href=\"https:\/\/en.wikipedia.org\/wiki\/Color_wheel\">color wheel<\/a>, complementary colors usually sit on opposite sides. In other terms, complementary colors are typically warm and cold. However, in this technique, combining the cold green and the warm yellow is also unacceptable, as they stay side by side on the color wheel. A great example of this technique is our own <\/span><a href=\"https:\/\/hostarmada.com\/\"><span style=\"font-weight: 400;\">hostarmada.com<\/span><\/a><span style=\"font-weight: 400;\">. We use yellow-orange and blue-violet; as you can see, it looks gorgeous.\u00a0<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-using-split-complementary-colors\"><span class=\"ez-toc-section\" id=\"Using_Split_Complementary_Colors\"><\/span><b>Using Split Complementary Colors<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">This technique requires three colors. You need to use a base color and two other colors adjacent to the complementary base color. For example, on the color wheel, the complementary color of red is green. But instead of using green, we will use blue-green and yellow-green. <\/span><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><a href=\"https:\/\/www.ashortjourney.com\/\" target=\"_blank\">A Short Journey<\/a> is a perfect example of how this color scheme can create a memorable website.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-using-analogous-colors\"><span class=\"ez-toc-section\" id=\"Using_Analogous_Colors\"><\/span><b>Using Analogous Colors<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1898\" height=\"905\" src=\"https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Paypal.png\" alt=\"Screenshot of PayPal website\" class=\"wp-image-3328\" srcset=\"https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Paypal.png 1898w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Paypal-300x143.png 300w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Paypal-1110x529.png 1110w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Paypal-768x366.png 768w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Paypal-1536x732.png 1536w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Paypal-24x11.png 24w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Paypal-36x17.png 36w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Paypal-48x23.png 48w\" sizes=\"(max-width: 1898px) 100vw, 1898px\" \/><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400;\">This technique relies on three adjacent colors. This will make the entire website seamlessly flow from one shade to the next. Though this color scheme was frowned upon several years back, in more recent times, it seems it&#8217;s getting back in the mainstream. Basically, if you choose blue as your base color, your additional colors should be blue-violet and violet. <\/span><a href=\"https:\/\/www.paypal.com\/bg\/home\"><span style=\"font-weight: 400;\">Paypal<\/span><\/a> <span style=\"font-weight: 400;\">is the perfect example with its simplistic yet elegant website. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-using-tetradic-colors\"><span class=\"ez-toc-section\" id=\"Using_Tetradic_Colors\"><\/span><b>Using Tetradic Colors<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1877\" height=\"854\" src=\"https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Ebay.png\" alt=\"Screenshot of Ebay website\" class=\"wp-image-3323\" srcset=\"https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Ebay.png 1877w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Ebay-300x136.png 300w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Ebay-1110x505.png 1110w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Ebay-768x349.png 768w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Ebay-1536x699.png 1536w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Ebay-24x11.png 24w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Ebay-36x16.png 36w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Ebay-48x22.png 48w\" sizes=\"(max-width: 1877px) 100vw, 1877px\" \/><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400;\">This scheme relates<\/span> colors with similar relationships. It usually consists of 4 colors, which are two-by-two complementary to each other. For example, using red, green, blue, and orange. If you want to use only three colors, this is called Triads, and the colors should be equally distant from each other on the color wheel. The most obvious example here is<span style=\"font-weight: 400;\"> the three primary colors red, blue, and green. Some of the biggest tech giants, like Google, Microsoft, and eBay, use tetradic color schemes.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-using-monochromatic-colors\"><span class=\"ez-toc-section\" id=\"Using_Monochromatic_Colors\"><\/span><b>Using Monochromatic Colors<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1869\" height=\"868\" src=\"https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/WeProfit.png\" alt=\"Screenshot of WeProfit\" class=\"wp-image-3331\" srcset=\"https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/WeProfit.png 1869w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/WeProfit-300x139.png 300w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/WeProfit-1110x516.png 1110w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/WeProfit-768x357.png 768w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/WeProfit-1536x713.png 1536w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/WeProfit-24x11.png 24w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/WeProfit-36x17.png 36w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/WeProfit-48x22.png 48w\" sizes=\"(max-width: 1869px) 100vw, 1869px\" \/><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400;\">Using a monochromatic scheme means choosing only one color and using its variations. This means you won&#8217;t go left or right on the color scheme but up and down. Usually, this scheme is done by using tints, shades, and tones. A gorgeous example of a website using this color scheme is <\/span><a href=\"https:\/\/weprofit.global\/\"><span style=\"font-weight: 400;\">WeProfit<\/span><\/a><span style=\"font-weight: 400;\">, which uses purple as its main color. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-complicated-schemes-are-your-enemy\"><span class=\"ez-toc-section\" id=\"Complicated_Schemes_Are_Your_Enemy\"><\/span><span style=\"font-weight: 400;\">Complicated Schemes Are Your Enemy<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">People tend to overcomplicate things that are meant to be simple. If your color scheme looks simplistic, that&#8217;s actually wonderful. Your website&#8217;s colors should be simplistic. Complicated color schemes are your worst enemy. They make your website tacky and distracting. Elaborate color schemes are a UX disaster. They tend to confuse the user and rarely engage with something they must work hard to understand. A great example of a terrible color scheme is the <\/span><a href=\"http:\/\/www.valleyisleaquatics.com\/\"><span style=\"font-weight: 400;\">Valley Isle Aquatics website<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1896\" height=\"767\" src=\"https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Valley-Isla.png\" alt=\"Screenshot of Valley Isle Aquatics website\" class=\"wp-image-3330\" srcset=\"https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Valley-Isla.png 1896w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Valley-Isla-300x121.png 300w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Valley-Isla-1110x449.png 1110w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Valley-Isla-768x311.png 768w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Valley-Isla-1536x621.png 1536w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Valley-Isla-24x10.png 24w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Valley-Isla-36x15.png 36w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Valley-Isla-48x19.png 48w\" sizes=\"(max-width: 1896px) 100vw, 1896px\" \/><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400;\">This is a genuine insult to your eyes, and it might actually bring you a headache if you try to read the copy. There are so many colors that your eyes are all over the place. Not to mention the fonts and typography.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you want to retain your customers&#8217; attention on what&#8217;s important &#8211; your product, copy, and CTA &#8211; your color scheme should complement your overall goal. Keeping it simple will not only make your work much easier but will also make your website a lot more user-friendly.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-contrast-before-everything\"><span class=\"ez-toc-section\" id=\"Contrast_Before_Everything\"><\/span><span style=\"font-weight: 400;\">Contrast Before Everything<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Contrast is the most essential part of creating a colorful website. The contrast color will grab attention instantly. Thus, you should use it accordingly. For example, using contrast colors is highly effective on CTAs when done correctly. <\/span><a href=\"https:\/\/www.fantasticservices.com\/\"><span style=\"font-weight: 400;\">Fantastic Services <\/span><\/a><span style=\"font-weight: 400;\">is an excellent example with its predominantly white and gray color scheme, with contrasting magenta buttons.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1834\" height=\"659\" src=\"https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Fantastic-Services.png\" alt=\"Screenshot of Fantastic Services website\" class=\"wp-image-3324\" srcset=\"https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Fantastic-Services.png 1834w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Fantastic-Services-300x108.png 300w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Fantastic-Services-1110x399.png 1110w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Fantastic-Services-768x276.png 768w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Fantastic-Services-1536x552.png 1536w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Fantastic-Services-24x9.png 24w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Fantastic-Services-36x13.png 36w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Fantastic-Services-48x17.png 48w\" sizes=\"(max-width: 1834px) 100vw, 1834px\" \/><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400;\">The main idea behind the contrasting color is to instantly draw the user&#8217;s attention to what&#8217;s important. In this case, it&#8217;s the call to action, but it can also be a sales point, benefits, or anything else you might want your customers to pay extra attention to.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Check out our website for an even better example. We used orange, the color of enthusiasm, to highlight our main points. As our unique business proposal is our cloud-based technology, in the hero section, we highlighted it, along with our deal and the CTA button.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1873\" height=\"650\" src=\"https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Host-Armada-2.png\" alt=\"Screenshot of HostArmada website\" class=\"wp-image-3326\" srcset=\"https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Host-Armada-2.png 1873w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Host-Armada-2-300x104.png 300w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Host-Armada-2-1110x385.png 1110w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Host-Armada-2-768x267.png 768w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Host-Armada-2-1536x533.png 1536w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Host-Armada-2-24x8.png 24w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Host-Armada-2-36x12.png 36w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Host-Armada-2-48x17.png 48w\" sizes=\"(max-width: 1873px) 100vw, 1873px\" \/><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400;\">Throughout our website, orange is the color that highlights our selling points &#8211; &#8220;Cloud,&#8221; &#8220;Lightning fast,&#8221; &#8220;Web security,&#8221; and so on.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So, if you want to highlight an aspect of your website, add a contrasting color that will affect the customer emotionally and draw their attention.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-your-colors-and-your-brand\"><span class=\"ez-toc-section\" id=\"Your_Colors_and_Your_Brand\"><\/span><span style=\"font-weight: 400;\">Your Colors and Your Brand<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">If you already have a well-recognizable brand, it might be a good idea to stick to the color scheme that your customer associates with it. For example, <\/span><a href=\"https:\/\/www.ups.com\/us\/en\/Home.page\"><span style=\"font-weight: 400;\">UPS<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1892\" height=\"741\" src=\"https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/UPS.png\" alt=\"Screenshot of UPS website\" class=\"wp-image-3329\" srcset=\"https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/UPS.png 1892w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/UPS-300x117.png 300w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/UPS-1110x435.png 1110w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/UPS-768x301.png 768w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/UPS-1536x602.png 1536w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/UPS-24x9.png 24w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/UPS-36x14.png 36w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/UPS-48x19.png 48w\" sizes=\"(max-width: 1892px) 100vw, 1892px\" \/><\/figure>\n<\/div>\n\n\n<p>Though the colors are in a dreadful combination &#8211; yellow and brown- the customers already recognize the brand with them, so they would expect a genuine website to have these colors. At least they had the common sense to add a third color &#8211; blue- complementary<span style=\"font-weight: 400;\"> to the yellow.\u00a0\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">However, if your brand is not yet highly recognizable, you might want to adjust the colors to match your website&#8217;s color scheme. That&#8217;s a must if your brand colors actually create negative associations. That should be the cornerstone behind your decision when choosing a color palette. Make sure your customers have positive associations with your preferred colors. For instance, if you are selling balloons, black is obviously not the right color. Obviously, customers won&#8217;t be as attracted to your brand if you choose orange or yellow, which are typically associated with fun and warmth.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So, do your research before you start choosing your colors. Once done, you can go ahead and make your choice. There are even some tools to help you with the latter.&nbsp;&nbsp;&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tools-to-help-you-pick-a-color-palette\"><span class=\"ez-toc-section\" id=\"Tools_To_Help_You_Pick_a_Color_Palette\"><\/span><span style=\"font-weight: 400;\">Tools To Help You Pick a Color Palette<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">There are a ton of free color tools to help you choose the best palette for your website. First, however, you need to choose one or two colors that truly represent your brand. After that, these tools will do the rest.&nbsp;<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/coolors.co\/\"><span style=\"font-weight: 400;\">Coolors<\/span><\/a><span style=\"font-weight: 400;\">, for example, will generate your color palette based on your chosen colors&#8217; hex code. Don&#8217;t forget to write down and save your hex codes, though, so you can use them afterward on your designs.&nbsp;<\/span><\/p>\n\n\n\n<p><a href=\"http:\/\/colorsafe.co\/\"><span style=\"font-weight: 400;\">Color Safe<\/span><\/a> <span style=\"font-weight: 400;\">is another nifty tool that can help you find the best color for your text. For example, adding your website&#8217;s background hex code and typography will show you all the contrasting colors that will look good with the set background. This may help you narrow down your primary colors as well.\u00a0\u00a0\u00a0<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1836\" height=\"816\" src=\"https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Paletton.png\" alt=\"Screenshot of Paletton website\" class=\"wp-image-3327\" srcset=\"https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Paletton.png 1836w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Paletton-300x133.png 300w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Paletton-1110x493.png 1110w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Paletton-768x341.png 768w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Paletton-1536x683.png 1536w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Paletton-24x11.png 24w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Paletton-36x16.png 36w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/05\/Paletton-48x21.png 48w\" sizes=\"(max-width: 1836px) 100vw, 1836px\" \/><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400;\">Finally, there is <\/span><a href=\"https:\/\/paletton.com\/\"><span style=\"font-weight: 400;\">Paletton<\/span><\/a><span style=\"font-weight: 400;\">. This tool will help you visualize your color palette. This allows you to experiment until you find something that you like. Give it a go and see how your chosen color will look and combine with others on your website.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400;\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Choosing colors for your website is not that hard if you put a bit of work into it. However, the benefits of having a nice color scheme are way too good not to invest the time and effort into choosing the best colors for your brand and website. But, of course, having nice colors means nothing if your website is slow, often is down, or has security problems. <\/span><a href=\"https:\/\/hostarmada.com\/\"><span style=\"font-weight: 400;\">HostArmada<\/span><\/a><span style=\"font-weight: 400;\"> won&#8217;t let that happen. We offer lightning-fast, reliable, and secure web hosting to help visitors get to your brilliantly colored website as fast and as often as they want. All you need to do is check our <\/span><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><a href=\"https:\/\/hostarmada.com\/pricing\/\" target=\"_blank\">plans\u00a0<\/a>and<\/span><span style=\"font-weight: 400;\"> choose the one that suits your needs best. If you have trouble choosing the right one, <\/span><a href=\"https:\/\/hostarmada.com\/contact-us\/\"><span style=\"font-weight: 400;\">contact our team<\/span><\/a><span style=\"font-weight: 400;\">. They will happily assist you in purchasing precisely what you need.\u00a0<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs\"><span class=\"ez-toc-section\" id=\"_FAQs\"><\/span>\u00a0FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1776087703709\"><strong class=\"schema-faq-question\">What is color theory in web design?<\/strong> <p class=\"schema-faq-answer\">Color theory in web design refers to the principles used to combine colors in a way that is visually appealing and effective. It helps designers choose color schemes that enhance user experience, improve readability, and support branding.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1776087720196\"><strong class=\"schema-faq-question\">Why are website colors important for conversions?<\/strong> <p class=\"schema-faq-answer\">Website colors influence user emotions and behavior. Studies show that up to 85% of people make purchasing decisions based on color, making it a critical factor for improving conversions and engagement.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1776087730837\"><strong class=\"schema-faq-question\">How do I choose the best color scheme for my website?<\/strong> <p class=\"schema-faq-answer\">Start by understanding your brand identity and target audience. Then use proven color combinations like complementary, analogous, or monochromatic schemes. Keep your design simple, ensure strong contrast, and test different palettes using tools like Coolors or Paletton.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1776087743603\"><strong class=\"schema-faq-question\">What colors work best for website design?<\/strong> <p class=\"schema-faq-answer\">There is no single \u201cbest\u201d color, but certain colors evoke specific emotions. For example, blue represents trust, red signals urgency or passion, and green is associated with nature and growth. The key is choosing colors that align with your brand message and audience expectations.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Choosing the right colors for your website is about creating an experience that connects with your audience. Colors influence emotions, guide user behavior, and even impact purchasing decisions. Whether you&#8217;re building a brand from scratch or redesigning your site, understanding color theory and how different shades work together can make the difference between a website [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,32],"tags":[351,900,901,899,898,895,903,544,545,542,328,904,902,204,304],"class_list":["post-3317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-tips","tag-brand-identity","tag-branding-colors","tag-color-combinations","tag-color-psychology","tag-color-schemes","tag-color-theory","tag-design-tips","tag-ui-design","tag-ux-design","tag-web-design-tips","tag-web-development","tag-website-branding","tag-website-colors","tag-website-design","tag-website-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized 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message!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hostarmada.com\/blog\/color-theory-how-to-choose-your-website-colors\/\" \/>\n<meta property=\"og:site_name\" content=\"HostArmada Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-02T22:01:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-13T13:43:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2023\/06\/choosing-your-websites-colors.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Martin Atanasov\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Martin Atanasov\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading 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