{"id":4398,"date":"2024-07-12T13:03:01","date_gmt":"2024-07-12T13:03:01","guid":{"rendered":"https:\/\/www.hostarmada.com\/blog\/?p=4398"},"modified":"2026-02-21T14:17:15","modified_gmt":"2026-02-21T14:17:15","slug":"how-to-do-your-first-keyword-research","status":"publish","type":"post","link":"https:\/\/www.hostarmada.com\/blog\/how-to-do-your-first-keyword-research\/","title":{"rendered":"How To Do Your First Keyword Research (Guide for Beginners)"},"content":{"rendered":"\n<p>You&#8217;ve probably heard that keywords are the cornerstone behind your success. However, this is an understatement. Without proper keyword research, you are doomed to pay for all your leads. This will not only steal funds that could be allocated in more cost-efficient directions but will also put your entire business under financial strain. Moreover, it could be detrimental for young companies that haven&#8217;t yet established a baseline income.<\/p>\n\n\n\n<p>With over<a href=\"https:\/\/www.semrush.com\/blog\/google-search-statistics\/?kw=&amp;cmp=EE_SRCH_DSA_Blog_New_EN&amp;label=dsa_pagefeed&amp;Network=g&amp;Device=c&amp;utm_content=683809340371&amp;kwid=dsa-2264710307245&amp;cmpid=21293495675&amp;agpid=162281893613&amp;BU=Core&amp;extid=121417808576&amp;adpos=&amp;gad_source=1&amp;gclid=Cj0KCQjw7ZO0BhDYARIsAFttkCikyj3MNLW1Zg2YQZSItYwHOBWDwcocOUDdxqbOS7DU6pPkWzvQY4caAoMMEALw_wcB\"> 5.9 million<\/a> Google searches per minute, the only way to get a significant organic traffic boost these days is to make sure Google lists you on their first page.<\/p>\n\n\n\n<p>Recent statistics have shown that the top-ranking Google search result receives a<a href=\"https:\/\/www.semrush.com\/blog\/google-search-statistics\/?kw=&amp;cmp=EE_SRCH_DSA_Blog_New_EN&amp;label=dsa_pagefeed&amp;Network=g&amp;Device=c&amp;utm_content=683809340371&amp;kwid=dsa-2264710307245&amp;cmpid=21293495675&amp;agpid=162281893613&amp;BU=Core&amp;extid=121417808576&amp;adpos=&amp;gad_source=1&amp;gclid=Cj0KCQjw7ZO0BhDYARIsAFttkCikyj3MNLW1Zg2YQZSItYwHOBWDwcocOUDdxqbOS7DU6pPkWzvQY4caAoMMEALw_wcB\"> 22.4%<\/a> click-through rate. Combined with the<a href=\"https:\/\/www.semrush.com\/blog\/google-search-statistics\/?kw=&amp;cmp=EE_SRCH_DSA_Blog_New_EN&amp;label=dsa_pagefeed&amp;Network=g&amp;Device=c&amp;utm_content=683809340371&amp;kwid=dsa-2264710307245&amp;cmpid=21293495675&amp;agpid=162281893613&amp;BU=Core&amp;extid=121417808576&amp;adpos=&amp;gad_source=1&amp;gclid=Cj0KCQjw7ZO0BhDYARIsAFttkCikyj3MNLW1Zg2YQZSItYwHOBWDwcocOUDdxqbOS7DU6pPkWzvQY4caAoMMEALw_wcB\"> 66%<\/a> of traffic that comes directly from the Search engine giant, it&#8217;s evident that any small business owner should know the first thing about keyword research. Of course, you can always outsource this task to a third party. Still, it&#8217;s essential to have a general understanding of how keyword research is done and what metrics you should look for when analyzing the results.<\/p>\n\n\n\n<p>Naturally, we are here to help. We&#8217;ve created a short and comprehensive guide to your first keyword research. But before we get to the how, let&#8217;s discuss the what and why.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 ez-toc-wrap-right counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #565656;color:#565656\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #565656;color:#565656\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.hostarmada.com\/blog\/how-to-do-your-first-keyword-research\/#What_Is_Keyword_Research\" >What Is Keyword Research?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.hostarmada.com\/blog\/how-to-do-your-first-keyword-research\/#Why_Is_Keyword_Research_Important\" >Why Is Keyword Research Important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.hostarmada.com\/blog\/how-to-do-your-first-keyword-research\/#How_To_Find_Relevant_Keywords\" >How To Find Relevant Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.hostarmada.com\/blog\/how-to-do-your-first-keyword-research\/#Essential_Factors_You_Need_to_Know\" >Essential Factors You Need to Know<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.hostarmada.com\/blog\/how-to-do-your-first-keyword-research\/#How_To_Choose_Keywords\" >How To Choose Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.hostarmada.com\/blog\/how-to-do-your-first-keyword-research\/#There_Are_No_%E2%80%9CBest%E2%80%9D_Keywords\" >There Are No &#8220;Best&#8221; Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.hostarmada.com\/blog\/how-to-do-your-first-keyword-research\/#FAQs\" >FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-what-is-keyword-research\"><span class=\"ez-toc-section\" id=\"What_Is_Keyword_Research\"><\/span>What Is Keyword Research?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Keyword research is a pivotal process in search engine optimization (SEO) that involves identifying and analyzing the search terms people use in search engines like Google. The primary aim of keyword research is to gather insights that help create content optimized to rank highly in search results, thereby driving organic traffic to your website.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1280\" height=\"850\" src=\"https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2024\/07\/Keywords.jpg\" alt=\"Keyword research representation\" class=\"wp-image-4402\" srcset=\"https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2024\/07\/Keywords.jpg 1280w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2024\/07\/Keywords-300x199.jpg 300w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2024\/07\/Keywords-1110x737.jpg 1110w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2024\/07\/Keywords-768x510.jpg 768w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2024\/07\/Keywords-24x16.jpg 24w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2024\/07\/Keywords-36x24.jpg 36w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2024\/07\/Keywords-48x32.jpg 48w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<\/div>\n\n\n<p>In practice, keyword research is much like customer behavior research, as you are practically guessing how your potential customers would search for your product or service. For example, if you are a car parts shop, you have a vast array of potential keywords to choose from. Not all of them, however, will deliver the expected results due to various complications we will discuss later.<\/p>\n\n\n\n<p>Still, you need to guess what your potential customer will write in the search bar. For instance &#8211; &#8220;carburetor&#8221;. Still, as you&#8217;re not the only car parts retailer on the internet, you should narrow down your outreach. This usually happens by adding more words to your keyword\u2014for example, the car model + the part. Finally, you can also go for an entire sentence. In this scenario, this may be &#8220;How to change [car model] carburetor. This shows that the person already needs the carburetor. But it also indicates that they might already have one. So, this is where the research part comes into play.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-is-keyword-research-important\"><span class=\"ez-toc-section\" id=\"Why_Is_Keyword_Research_Important\"><\/span>Why Is Keyword Research Important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Keyword research is the cornerstone of your SEO efforts. It shows how your audience thinks, what they want to see, and their pain points. This research will help you produce content that brings value to your audience and helps them convert from audience to active customer.<\/p>\n\n\n\n<p>Furthermore, keyword research helps you focus not on what you want to tell your customer. Instead, it aligns with what they want to hear.<\/p>\n\n\n\n<p>If you conduct proper keyword research, you will get a lot of insights into the marketing trends of your industry. This will help you address your customers&#8217; needs more efficiently. But even more, it will assist you in improving your product and even developing new ones.<\/p>\n\n\n\n<p>Of course, all of this will lead to higher organic traffic, better results, higher revenue, and greater audience satisfaction.<\/p>\n\n\n\n<p>So, as you can see, conducting proper keyword research can bring you a lot of benefits. Thus, let&#8217;s get right into how to do it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-find-relevant-keywords\"><span class=\"ez-toc-section\" id=\"How_To_Find_Relevant_Keywords\"><\/span>How To Find Relevant Keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Your first job in keyword research is brainstorming. This is the time when you can get all sorts of keywords, regardless of their relevance and usage. Later, you will have time to refine your findings and choose the keywords that will make the biggest impact. However, for now, you need a list of keywords relevant to your business. There are several ways to get these keywords.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-quick-keyword-research-checklist\">Quick Keyword Research Checklist<\/h3>\n\n\n\n<p>Use this simple process to structure your first keyword research session:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Start with seed topics<\/strong><br>List 5\u201310 core topics directly related to your business, product, or niche.<\/li>\n\n\n\n<li><strong>Pull queries from Google Search Console (if available)<\/strong><br>Check what you\u2019re already ranking for and identify opportunities to optimize existing pages.<\/li>\n\n\n\n<li><strong>Expand using Google Autocomplete + \u201cPeople also ask\u201d<\/strong><br>Type your seed keywords into Google and collect variations, related searches, and common questions.<\/li>\n\n\n\n<li><strong>Export keyword lists from tools and remove duplicates<\/strong><br>Combine results from keyword tools into one spreadsheet and clean it up.<\/li>\n\n\n\n<li><strong>Tag each keyword by intent<\/strong><br>Label keywords as informational, commercial, transactional, or navigational.<\/li>\n\n\n\n<li><strong>Choose one primary keyword per page<\/strong><br>Select 1 main keyword and 3\u20138 closely related supporting keywords.<\/li>\n\n\n\n<li><strong>Map keywords to existing pages or create new content briefs<\/strong><br>Assign each keyword cluster to a specific page to avoid keyword cannibalization.<\/li>\n<\/ol>\n\n\n\n<p>This process keeps your research organized and prevents random keyword targeting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-check-your-current-rankings\">Check Your Current Rankings<\/h3>\n\n\n\n<p>The first place to check is within your website. Check Google Search Console to find out your current rankings and under which keywords you are most commonly listed by the search engines. Make a note of which keywords put you in the front positions. For example, if the keyword &#8220;carburetor&#8221; lists you on page 350, while &#8220;[car model] carburetor&#8221; lists you on page 35, then obviously, the second one is a bit better. Regardless, make sure to put both on your list, at least for now.<\/p>\n\n\n\n<p>You might be wondering how to use keywords when you haven&#8217;t optimized your website yet. Well, optimizing your website means you actively show Google where and how to list you. That doesn&#8217;t mean that the search engine crawlers won&#8217;t scrape your website (if you haven&#8217;t forbidden them) and show it to the world.<\/p>\n\n\n\n<p>While gathering ideas, ensure you&#8217;re not listing anything that could harm your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-study-your-niche\">Study Your Niche<\/h3>\n\n\n\n<p>Next, you should turn to researching your niche. Getting some industry-related keywords is fine, but the real gold is within your niche. These keywords will be most closely related to your business and are most likely to bring you the best results. Furthermore, they can offer you specific ideas that apply only to your business, rather than the entire industry.<\/p>\n\n\n\n<p>The first step is to talk to your existing customers (if you have any). Ask them how they will describe your business, brand, service, products, and website. Ask them how they would search for you online. This can give you a clearer idea of how your clients will find you. Naturally, this information will have to be analyzed, but for now, you&#8217;re just gathering information.<\/p>\n\n\n\n<p>Another great idea is to join niche-specific social media groups and forums. By scraping the headlines and comments, you can find many keywords that can elevate your website in the Google rankings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-get-inspiration-from-google\">Get Inspiration From Google<\/h3>\n\n\n\n<p>Speaking of Google, you can use some of its tools to get inspiration. Using the auto-suggest function is a great way to find relevant, geo-specific, long-tail keywords. The same goes for the &#8220;People also ask&#8221; section, which enlarges every time you click on one of the suggestions. Still, make sure you won&#8217;t wander too far off your niche.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1715\" height=\"648\" src=\"https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2024\/07\/Google-suggestions.png\" alt=\"Google auto-suggest feature while searching for something on the search bar\" class=\"wp-image-4401\" srcset=\"https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2024\/07\/Google-suggestions.png 1715w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2024\/07\/Google-suggestions-300x113.png 300w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2024\/07\/Google-suggestions-1110x419.png 1110w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2024\/07\/Google-suggestions-768x290.png 768w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2024\/07\/Google-suggestions-1536x580.png 1536w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2024\/07\/Google-suggestions-24x9.png 24w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2024\/07\/Google-suggestions-36x14.png 36w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2024\/07\/Google-suggestions-48x18.png 48w\" sizes=\"(max-width: 1715px) 100vw, 1715px\" \/><\/figure>\n<\/div>\n\n\n<p>Finally, at the bottom of the first page, there is the &#8220;People also search&#8221; section, where you can browse related suggestions. You can click one and repeat the keyword-gathering from the auto-suggest and &#8220;People also ask&#8221; sections. Usually, going three levels down is quite enough to gather a significant number of keyword suggestions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-analyze-competitors\">Analyze Competitors<\/h3>\n\n\n\n<p>Next on your list are your competitors. Make sure to check the topics they are discussing, their primary keywords, and how they are performing. Most of this can be done with keyword research tools, which will give you a significant boost to your efforts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-use-keyword-research-tools\">Use Keyword Research Tools<\/h3>\n\n\n\n<p>There are plenty of free and paid research tools out there that can give you a significant boost in your productivity. Whether you prefer Semrush, Ahrefs Webmaster Tool, SE Ranking, Ubersuggest, Google Keyword Planner, or Keywords Everywhere, it&#8217;s up to you. They are all good and will make a significant difference. We won&#8217;t discuss which one is best today, as that is not quite as important at this stage. In general, these keyword software tools are the tools you will need to refine your keywords and find the ones that will give you the most value.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-essential-factors-you-need-to-know\"><span class=\"ez-toc-section\" id=\"Essential_Factors_You_Need_to_Know\"><\/span>Essential Factors You Need to Know<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Refining your keywords and finding the one that will help you gather goes through several steps. However, first and foremost, you need to understand the different metrics and factors that affect your overall SERP position. You may have found the perfect keyword, but still lack the ability to outperform your competitors. That&#8217;s where these elements come into play.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-relevance\">Relevance<\/h3>\n\n\n\n<p>Relevance is the cornerstone behind Google&#8217;s successful redirection. It&#8217;s also the concept behind the search intent metric, which you will find in some keyword tools. For example, a person looking for a carburetor may want to learn what this part is used for. Or they might want to learn how much it costs.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1280\" height=\"643\" src=\"https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2024\/07\/Google-analysis.jpg\" alt=\"Analyzing results of the google traffic sources\" class=\"wp-image-4400\" srcset=\"https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2024\/07\/Google-analysis.jpg 1280w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2024\/07\/Google-analysis-300x151.jpg 300w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2024\/07\/Google-analysis-1110x558.jpg 1110w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2024\/07\/Google-analysis-768x386.jpg 768w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2024\/07\/Google-analysis-635x318.jpg 635w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2024\/07\/Google-analysis-24x12.jpg 24w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2024\/07\/Google-analysis-36x18.jpg 36w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2024\/07\/Google-analysis-48x24.jpg 48w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<\/div>\n\n\n<p>Not everyone can write an entire sentence on the first try, so intent is essential when choosing keywords.<\/p>\n\n\n\n<p>You need to address the user&#8217;s intent, not just their wording, to rank for a specific keyword. But even more importantly, if you want to reach the top spot, you have to provide the best value. After all, Google is in the same boat as you are. They are trying to satisfy a customer, so they won&#8217;t go to the competitors.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Understanding Keyword Intent<\/h4>\n\n\n\n<p>Relevance isn\u2019t just about matching words; it\u2019s about matching search intent. Every keyword falls into one of four main categories:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Informational<\/strong>: The user wants to learn something.<br><em>Example: \u201chow to do keyword research\u201d<\/em><\/li>\n\n\n\n<li><strong>Commercial<\/strong>: The user is comparing options before making a decision.<br><em>Example: \u201cbest keyword research tools\u201d<\/em><\/li>\n\n\n\n<li><strong>Transactional<\/strong>: The user is ready to take action or buy.<br><em>Example: \u201cbuy keyword research software\u201d<\/em><\/li>\n\n\n\n<li><strong>Navigational<\/strong>: The user wants to find a specific website or brand.<br><em>Example: \u201cAhrefs login\u201d<\/em><\/li>\n<\/ol>\n\n\n\n<p>Targeting the correct intent ensures your content matches what users actually expect to see.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-authority\">Authority<\/h3>\n\n\n\n<p>To make Google more inclined to share your link with others, you need to build up your authority. This is not that easy to achieve, as you have to establish yourself as a credible and authoritative figure on the market. Now, Google is not a conscious machine (at least not yet) that can determine whether you are authoritative, so they use a different strategy. The more people get to your website, the more authoritative websites share your content, and the higher your authority rate is. For example, if Forbes quotes you in an article about your industry, that is a strong signal to Google that your business and website are legit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-volume\">Volume<\/h3>\n\n\n\n<p>Finally, there is the volume. You may rank at the top spot on a specific keyword, but you won&#8217;t get any traffic if no one is searching for this keyword. This is the volume of a keyword, which is the primary metric you will use to assess and choose the best keywords for your website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-choose-keywords\"><span class=\"ez-toc-section\" id=\"How_To_Choose_Keywords\"><\/span>How To Choose Keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Using Google Keyword Planner or another tool, you will be able to see all your keyword volumes. Now, there are usually keywords with thousands of monthly searches. However, the higher the search volume, the higher the competition.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1644\" height=\"446\" src=\"https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2024\/07\/Essential-factors.png\" alt=\"Ubersuggest keyword suggestion information\" class=\"wp-image-4399\" srcset=\"https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2024\/07\/Essential-factors.png 1644w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2024\/07\/Essential-factors-300x81.png 300w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2024\/07\/Essential-factors-1110x301.png 1110w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2024\/07\/Essential-factors-768x208.png 768w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2024\/07\/Essential-factors-1536x417.png 1536w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2024\/07\/Essential-factors-24x7.png 24w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2024\/07\/Essential-factors-36x10.png 36w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2024\/07\/Essential-factors-48x13.png 48w\" sizes=\"(max-width: 1644px) 100vw, 1644px\" \/><\/figure>\n<\/div>\n\n\n<p>For example, if you target the keyword &#8220;BMW,&#8221; you will get hundreds of thousands of visits monthly. However, good luck competing with the manufacturer, the local representatives, and the dealerships. Usually, they will spend millions to establish SEO dominance, so you have little to no chance of beating them. Furthermore, what&#8217;s more authoritative than the manufacturers themselves?<\/p>\n\n\n\n<p>So, when you are a small business, it&#8217;s better to concentrate on keywords with a smaller volume. Getting to the top spot for a keyword that receives 1000 visits monthly is far better than being on the second page or even second place for a keyword with 10,000 visits.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-keyword-difficulty\">Keyword Difficulty<\/h3>\n\n\n\n<p>Based on these factors, many keyword tools estimate keyword difficulty. Essentially, it shows, percentage-wise, how difficult it is to rank in the top 10 Google results for a specific word. The higher the percentage, the more difficult the task. We recommend starting with a difficulty level below 25%. This way, you will feel the competition, but it will be easy enough to get in the top 10.<\/p>\n\n\n\n<p>On the other hand, anything above 75% is utterly useless to try.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cpc\">CPC<\/h3>\n\n\n\n<p>Most keyword tools will show you the CPC required to list your website at the top spot. Naturally, this refers to paid results, which have their own downsides. However, the higher the CPC, the greater the keyword&#8217;s value. For example, why would anyone pay 10 dollars for a click if it wouldn&#8217;t bring them returns? In time, you will notice that the higher the Keyword Difficulty, the higher the CPC. There are some exceptions, of course, and if you find any, you should definitely consider trying them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-prioritize-the-easy-over-the-lucrative\">Prioritize the Easy Over the Lucrative<\/h3>\n\n\n\n<p>Before choosing your keyword, you need to understand that gaining the top spot or even a top 10 spot on Google is a lot of work. You must build the right content to create compelling meta descriptions and headlines. You also need to maintain its relevancy and build up your authority. If you are the owner of a small business and will be handling your brand&#8217;s SEO for now, this can be overwhelming.<\/p>\n\n\n\n<p>So, instead of trying to beat giant corporations for keywords with massive volume, consider prioritizing keywords with 1000-10,000 monthly searches with lower competition. These will allow you to access a small but significant chunk of the market while avoiding confrontation with the giants.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-there-are-no-best-keywords\"><span class=\"ez-toc-section\" id=\"There_Are_No_%E2%80%9CBest%E2%80%9D_Keywords\"><\/span>There Are No &#8220;Best&#8221; Keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As you can see, there is hardly a definition for &#8220;best keywords. Each keyword that can bring you value is good enough. However, you need to consider how much effort you will need to put into building your content, authority, and relevance for this keyword.<\/p>\n\n\n\n<p>Furthermore, your SEO score is more than just finding a relevant keyword. The user experience can make or break your entire SEO. For example, if a person clicks on a Google link but it takes ages (or more than 3 seconds) to load, it will instantly raise some red flags for the customer and, even worse, for Google. A slow or unreliable website will instantly lose the competition for any keyword, simply because people want the information immediately.<\/p>\n\n\n\n<p>The first step toward finding a winning keyword is choosing a hosting service that lets you build your authority without hiccups.<\/p>\n\n\n\n<p>Thankfully, HostArmada is here to answer your prayers. We offer lightning-fast website loading speed, top-notch security, and a 99.9% uptime guarantee. This will ensure your audience has instant, guaranteed access to any content they find through Google. While we take care of your website&#8217;s infrastructure behind the scenes, you can focus on building your authority, user experience, and SEO.<\/p>\n\n\n\n<p><a href=\"https:\/\/hostarmada.com\/pricing\/\">Check out our plans<\/a> and start your business with the best in the industry behind your back.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1771683067530\"><strong class=\"schema-faq-question\">How many keywords should I target per page?<\/strong> <p class=\"schema-faq-answer\">Focus on one primary keyword and 3\u20138 closely related secondary keywords. Targeting too many unrelated keywords can dilute relevance.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1771683084834\"><strong class=\"schema-faq-question\">What\u2019s a good keyword difficulty for a new site?<\/strong> <p class=\"schema-faq-answer\">For new websites, aim for low to medium difficulty keywords with clear intent and moderate search volume. Long-tail keywords are usually easier to rank for.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1771683093817\"><strong class=\"schema-faq-question\">How do I know the search intent behind a keyword?<\/strong> <p class=\"schema-faq-answer\">Search for the keyword in Google and analyze the top results. If they are guides, the intent is informational. If they are product pages, the intent is transactional.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1771683101300\"><strong class=\"schema-faq-question\">Do I need paid tools to do keyword research?<\/strong> <p class=\"schema-faq-answer\">No. You can start with free tools like Google Autocomplete, \u201cPeople also ask,\u201d Google Search Console, and Google Keyword Planner. Paid tools simply provide more data and efficiency.<\/p> <\/div> <\/div>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You&#8217;ve probably heard that keywords are the cornerstone behind your success. However, this is an understatement. Without proper keyword research, you are doomed to pay for all your leads. This will not only steal funds that could be allocated in more cost-efficient directions but will also put your entire business under financial strain. Moreover, it [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91,22,32],"tags":[493,495,416,494],"class_list":["post-4398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-seo","category-tips","tag-content-strategy","tag-search-intent","tag-seo-tools","tag-serp-analysis"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How To Do Your First Keyword Research (Guide for Beginners)<\/title>\n<meta name=\"description\" content=\"Learn how to do keyword research step-by-step: find keyword ideas, assess intent, volume and difficulty, and choose targets you can rank for.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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