{"id":633,"date":"2020-09-04T13:50:59","date_gmt":"2020-09-04T13:50:59","guid":{"rendered":"https:\/\/www.hostarmada.com\/blog\/?p=633"},"modified":"2020-09-04T13:54:48","modified_gmt":"2020-09-04T13:54:48","slug":"swift-performance-free-or-premium-solution-for-robust-wordpress-optimization","status":"publish","type":"post","link":"https:\/\/www.hostarmada.com\/blog\/swift-performance-free-or-premium-solution-for-robust-wordpress-optimization\/","title":{"rendered":"Swift Performance &#8211; Free or Premium solution for Robust WordPress Optimization"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Did you know that websites with a longer loading time lack on impressing visitors and attracting them to stay and browse the site? Online studies have shown that loading speed of over 3 seconds harms your traffic, SEO, conversion rate, and dramatically increases your bounce rate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thankfully, the WordPress community\u2019s vastness gave birth to unique technologies and plugins to increase your site\u2019s speed without editing any code. These plugins are commonly referred to as \u201c<\/span><b>cache plugins<\/b><span style=\"font-weight: 400;\">\u201d, and there are quite a few options out there, which may all prove very potent in your quest for a faster site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, we will talk about a caching plugin, which is quite intriguing. \u0410fter personally testing it, we can confidently say that the widespread belief that it is one of the best on the market is on the spot!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-right counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #565656;color:#565656\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #565656;color:#565656\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.hostarmada.com\/blog\/swift-performance-free-or-premium-solution-for-robust-wordpress-optimization\/#Swift_Performance_Overview\" >Swift Performance\u00a0Overview<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.hostarmada.com\/blog\/swift-performance-free-or-premium-solution-for-robust-wordpress-optimization\/#Plugin_Installation_and_Configuration\" >Plugin Installation and Configuration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.hostarmada.com\/blog\/swift-performance-free-or-premium-solution-for-robust-wordpress-optimization\/#Before_Optimization_Test\" >Before Optimization Test<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.hostarmada.com\/blog\/swift-performance-free-or-premium-solution-for-robust-wordpress-optimization\/#After_Optimization_Test\" >After Optimization Test<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.hostarmada.com\/blog\/swift-performance-free-or-premium-solution-for-robust-wordpress-optimization\/#Final_Words\" >Final Words<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Swift_Performance_Overview\"><\/span><span style=\"font-weight: 400;\">Swift Performance\u00a0Overview<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the great things about <\/span><a href=\"https:\/\/swiftperformance.io\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Swift<\/b> <b>Performace<\/b><\/a><span style=\"font-weight: 400;\"> is that it has a <\/span><a href=\"https:\/\/wordpress.org\/plugins\/swift-performance-lite\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lite<\/a><span style=\"font-weight: 400;\"> version, which is entirely free! If you want to give it a shot, you can start with the free version, and if you like the results, you can upgrade and take the pro version for a spin!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <strong>L<\/strong><\/span><strong>ite<\/strong><span style=\"font-weight: 400;\"><strong>\u00a0<\/strong>version includes all the typical features a standard caching plugin comes with, such as the standard caching for static files, <\/span><b>CSS<\/b><span style=\"font-weight: 400;\">, <\/span><b>JS<\/b><span style=\"font-weight: 400;\">, <\/span><b>HTML <\/b><span style=\"font-weight: 400;\">minification, and <\/span><b>LazyLoad<\/b><span style=\"font-weight: 400;\">. You will also encounter a unique functionality in the face of the \u201c<\/span><b>Plugin<\/b> <b>Organizer<\/b><span style=\"font-weight: 400;\">\u201d. It will let you control your plugins\u2019 behavior on specific pages (backend or frontend) and to disable them when they are not needed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <strong>Pro<\/strong> version will include powerful niche features, such as <\/span><b>Image Optimization<\/b><span style=\"font-weight: 400;\">, <\/span><b>Database Optimizations<\/b><span style=\"font-weight: 400;\">, and more precise optimization for <\/span><b>CSS <\/b><span style=\"font-weight: 400;\">and <\/span><b>JS <\/b><span style=\"font-weight: 400;\">files powered by an <\/span><b>API<\/b><span style=\"font-weight: 400;\">, which will also reduce the CPU usage on your server. The last-mentioned feature is exceptional for shared hosting servers and could potentially decrease your expenses by eliminating the need for upgrading to a higher and more powerful hosting plan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To show our readers the most accurate and real results, we have deployed a template from the popular <\/span><a href=\"https:\/\/avada.theme-fusion.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Avada theme<\/a><span style=\"font-weight: 400;\"> that comes very close to what a production website would look and behave like. We will perform the speed test using the performance testing website <\/span><a href=\"https:\/\/gtmetrix.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">GTmetrix<\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Plugin_Installation_and_Configuration\"><\/span><span style=\"font-weight: 400;\">Plugin Installation and Configuration<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The installation of Swift Performance is no different than installing any other standard WordPress plugin. In our tutorial on <a href=\"https:\/\/hostarmada.com\/tutorials\/blog-cms\/wordpress\/how-to-install-and-configure-the-swift-performance-plugin-in-wordpress\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to install and configure the Swift Performance plugin in WordPress<\/a>, you will find detailed instructions on the installation process of the free and premium versions of the plugin.<\/p>\n<p>One of the primary advantages of Swift Performance is that it supports two configuration modes &#8211; manual and automatic configuration.<\/p>\n<p>The availability of more intuitive and straightforward auto-configuration is a great benefit for users who do not have much experience with website optimization, yet still want to get impressive loading speed results.<\/p>\n<p>Whereas, users who are keed with optimization get the chance to adjust a long list of configuration options and tune the plugin precisely as required for the particular requirements of their website.<\/p>\n<p>Once the plugin is installed and activated, you will be prompted to choose the preferred method.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-641 size-full\" src=\"https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2020\/09\/swift-optimizer-configuration-method.png\" alt=\"WordPress Swift Performance Plugin Configuration Options\" width=\"1200\" height=\"700\" srcset=\"https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2020\/09\/swift-optimizer-configuration-method.png 1200w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2020\/09\/swift-optimizer-configuration-method-300x175.png 300w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2020\/09\/swift-optimizer-configuration-method-1024x597.png 1024w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2020\/09\/swift-optimizer-configuration-method-768x448.png 768w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2020\/09\/swift-optimizer-configuration-method-24x14.png 24w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2020\/09\/swift-optimizer-configuration-method-36x21.png 36w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2020\/09\/swift-optimizer-configuration-method-48x28.png 48w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>In the above-mentioned <a href=\"https:\/\/hostarmada.com\/tutorials\/blog-cms\/wordpress\/how-to-install-and-configure-the-swift-performance-plugin-in-wordpress\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to install and configure the Swift Performance plugin in WordPress<\/a> tutorial, we have prepared a comprehensive overview of every single setting the plugin holds and the optimal configuration for ensuring the best possible performance of your website.<\/p>\n<p>Let&#8217;s take a little peek on what the plugin configuration holds. It is divided into five separate tabs, containing specific settings related to different aspects of website caching and optimization.<\/p>\n<ul>\n<li><strong>Dashboard\u00a0<\/strong>&#8211; The &#8220;Dashboard&#8221; tab is where you can clear or rebuild the cache, check the cache status and pages currently cached, as well as to review the rewrite rules and logs.<\/li>\n<li><strong>Settings\u00a0<\/strong>&#8211; <span style=\"font-weight: 400;\">Under the &#8220;Settings&#8221; tab, you will find all the optimization settings this plugin offers, and they are quite a few. The page itself is separated into six sections, each targeting a specific area of your site to improve.<\/span><\/li>\n<li><strong>Image Optimizer\u00a0<\/strong>&#8211; Swift Optimizer is one of the few plugins that come with an integrated image optimization tool. The &#8220;Image Optimizer&#8221; tab is where you can find it and perform optimization to your image files.<\/li>\n<li><strong>Database Optimizer\u00a0<\/strong>&#8211; As the name suggests, the &#8220;Database Optimizer&#8221; tab is where you can tune the settings related to the database optimization.<\/li>\n<li><strong>Plugin Organizer <\/strong>&#8211; Under the &#8220;Plugin Organizer&#8221; tab, you will be able to disable specific plugins on areas on your site where you do not need to load them.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-648\" src=\"https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2020\/09\/swift-performance-configuration-settings.png\" alt=\"WordPress Swift Performance Plugin Configuration Settings\" width=\"1200\" height=\"657\" srcset=\"https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2020\/09\/swift-performance-configuration-settings.png 1200w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2020\/09\/swift-performance-configuration-settings-300x164.png 300w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2020\/09\/swift-performance-configuration-settings-1024x561.png 1024w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2020\/09\/swift-performance-configuration-settings-768x420.png 768w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2020\/09\/swift-performance-configuration-settings-24x13.png 24w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2020\/09\/swift-performance-configuration-settings-36x20.png 36w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2020\/09\/swift-performance-configuration-settings-48x26.png 48w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Before_Optimization_Test\"><\/span><span style=\"font-weight: 400;\">Before Optimization Test<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s have some fun now and perform tests after applying the recommended optimization options. The screenshot below shows the site\u2019s speed before the plugin installation and configuration.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-640\" src=\"https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2020\/09\/before-swift-optimization-test.png\" alt=\"WordPress Speed Test before Swift Optimization\" width=\"1200\" height=\"650\" srcset=\"https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2020\/09\/before-swift-optimization-test.png 1200w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2020\/09\/before-swift-optimization-test-300x163.png 300w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2020\/09\/before-swift-optimization-test-1024x555.png 1024w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2020\/09\/before-swift-optimization-test-768x416.png 768w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2020\/09\/before-swift-optimization-test-24x13.png 24w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2020\/09\/before-swift-optimization-test-36x20.png 36w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2020\/09\/before-swift-optimization-test-48x26.png 48w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The scores are between <\/span><b>70-80%<\/b><span style=\"font-weight: 400;\"> and load speed of around <\/span><b>4 seconds,<\/b><span style=\"font-weight: 400;\"> and <\/span><b>TTFB is <\/b><span style=\"font-weight: 400;\">sitting at about <\/span><b>600 milliseconds<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"After_Optimization_Test\"><\/span><span style=\"font-weight: 400;\">After Optimization Test<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">After the installation, you can see the difference right away.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-639\" src=\"https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2020\/09\/after-swift-optimization-test.png\" alt=\"WordPress Speed Test after Swift Optimization\" width=\"1200\" height=\"650\" srcset=\"https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2020\/09\/after-swift-optimization-test.png 1200w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2020\/09\/after-swift-optimization-test-300x163.png 300w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2020\/09\/after-swift-optimization-test-1024x555.png 1024w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2020\/09\/after-swift-optimization-test-768x416.png 768w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2020\/09\/after-swift-optimization-test-24x13.png 24w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2020\/09\/after-swift-optimization-test-36x20.png 36w, https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2020\/09\/after-swift-optimization-test-48x26.png 48w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The loading time dropped down twice compared to the initial test, the scores went up, and the <\/span><b>TTFB <\/b><span style=\"font-weight: 400;\">fell to about <\/span><b>80-100 milliseconds<\/b><span style=\"font-weight: 400;\">!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Words\"><\/span><span style=\"font-weight: 400;\">Final Words<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The benefit of using the Swift Performance plugin is undeniable, and everyone looking to get similar results should definitely try it out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interestingly enough, even the free version packs a ton of optimization tweaks, which should appeal more to advanced users as there are few plugins on the market, allowing such fine-tuning capabilities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if you are a complete newcomer to WordPress and optimization in general, but you like the plugin, you can go with one of the presets. We at HostArmada excel at helping our users achieve their goals. We believe that speeding up your website is crucial, and we recommend giving our fully managed hosting solutions a try. We offer free optimization services for our clients&#8217; WordPress websites, and if you wish to use this plugin but do not feel comfortable enough applying the optimal settings on your own, feel free to contact our technical experts over the <\/span><a href=\"https:\/\/my.hostarmada.com\/submitticket.php\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">ticketing system<\/span><\/a><span style=\"font-weight: 400;\"> in your Client Area. They will be more than happy to assist you.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that websites with a longer loading time lack on impressing visitors and attracting them to stay and browse the site? Online studies have shown that loading speed of over 3 seconds harms your traffic, SEO, conversion rate, and dramatically increases your bounce rate. Thankfully, the WordPress community\u2019s vastness gave birth to unique [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":652,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19,35,36],"tags":[],"class_list":["post-633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-optimization","category-website-speed","category-wordpress"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Swift Performance - Free or Premium solution for Robust WordPress Optimization - HostArmada Blog<\/title>\n<meta name=\"description\" content=\"Significant WordPress loading speed improvement achieved twith the excellent Swift Perofmance plugin, which comes with a free and pro version.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostarmada.com\/blog\/swift-performance-free-or-premium-solution-for-robust-wordpress-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Swift Performance - Free or Premium solution for Robust WordPress Optimization\" \/>\n<meta property=\"og:description\" content=\"Significant WordPress loading speed improvement achieved twith the excellent Swift Perofmance plugin, which comes with a free and pro version.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hostarmada.com\/blog\/swift-performance-free-or-premium-solution-for-robust-wordpress-optimization\/\" \/>\n<meta property=\"og:site_name\" content=\"HostArmada Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-04T13:50:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-04T13:54:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hostarmada.com\/blog\/wp-content\/uploads\/2020\/09\/wordpress-optimization-swift-performance.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sebahat Hadzhi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sebahat Hadzhi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hostarmada.com\\\/blog\\\/swift-performance-free-or-premium-solution-for-robust-wordpress-optimization\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hostarmada.com\\\/blog\\\/swift-performance-free-or-premium-solution-for-robust-wordpress-optimization\\\/\"},\"author\":{\"name\":\"Sebahat Hadzhi\",\"@id\":\"https:\\\/\\\/www.hostarmada.com\\\/blog\\\/#\\\/schema\\\/person\\\/321a9ca8a79eeda667c44fc5e7390392\"},\"headline\":\"Swift Performance &#8211; 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