WordPress vs. Ghost – The search for the best blogging platform

14 minutes reading

There will be 600 million blogs worldwide in 2022. This is a genuinely inspiring number, which, however, is a bit abstract if not put into context. For example, there are about 2 billion websites on the internet, which means that only about 30% of all websites have a blogging section. Considering that there are around 3 billion blog posts a year, this means that, on average, each blog publishes only five articles a year. Therefore not all blogs are active, and many are just part of the digital marketing strategy of brands trying to rate long-tail keywords.

Being a professional blogger is an opportunity that is almost entirely untouched. About 86% of all bloggers do it as a hobby, which means they are not too eager to put in the effort and time needed to create a genuinely detailed answer to a burning question. Knowing this, there is no wonder only 9% of bloggers reach a 4-figure sum at the end of each month, while those cashing out 5-figure sums are below 4%.

But before you rush to create an all-inspiring blog that will make you a millionaire, you first need to choose the best blogging platform, and today we will help you decide which one is better.

What is a blogging platform, and do you really need one?

There are several definitions of what a blogging platform is. In general, a blogging platform is a software or service which allows you to easily create, manage and distribute written and visual content on the internet. Most often, the content is referred to as a blog post, and it can range in style, genre, and topic.

Usually, the blogging platform is part of a bigger CMS system, which allows users to create blogs. They distinguish themselves from the rest of the website by their reversed chronological order, meaning the latest addition is shown first. The blogging platforms take care of the visual part of the blog, like graphics and looks, as well as additional information such as date of publishing, author, category, and other details. Most blogging platforms also allow you to have much easier meta-data access, as you can effortlessly edit it so it will perfectly align your work with your SEO goals.

So, if you are wondering whether you need a blogging platform to create a blog – you don’t. You can do it on your own. However, if you choose to ignore the benefits the blogging platforms provide, creating one blog post will not only take you much more time, but you will also have to have extended knowledge of CSS, HTML, and JavaScript to be able to compete with other much more visually pleasing blogs. So, if you want a thriving blog from which you can earn money, then yes, a blogging platform is instrumental.

As usual, choosing the right one is not as simple as it sounds, although, with WordPress around, you at least have one well-known and recognizable name. However, is WordPress the best? To answer this question, we will compare it with another excellent blogging platform – Ghost.

WordPress Logo


WordPress is more than a simple blogging platform. The software giant is also the most popular website builder and CMS in the world. With nearly 43% of the global website builder market and a whopping 64.3% of the CMS market, WordPress, without a doubt, is a leader in the website development world. The platform has some outstanding capabilities and can create stunning websites, front pages, and blogs with little to no development experience. To top this immaculate introduction, WordPress is behind the most successful blogs around the world, so there is no wonder that almost everyone chooses WordPress as their blogging platform.

All you need to start your blog with WordPress is a domain name and a brilliant hosting provider. Luckily, Host Armada can help with both. Our products are tailored to accommodate everyone’s needs, so you won’t have to pay for features you don’t need. So check out our plans, and let’s take the first step to create your awesome blog together.

Image of Ghost Logo


Ghost, on the other hand, is a more boutique solution, as it has only 0.1% of the market. However, this website builder is typically used by websites with much higher traffic, making it the go-to solution for anyone who expects tons of visitors daily. In addition, the platform is minimalist, with a short loading time. Moreover, a blog’s preparation and initiation take 5 to 10 minutes. This is great for the go-getters who can’t wait to start monetizing their work.


Bloggers usually are neither website developers nor programmers. So naturally, they need an easy-to-use platform that builds a user-friendly and eye-pleasing blog.


WordPress is well known for being one truly simple-to-use website builder. Naturally, its blogging platform is no different. There is a very slight learning curve that even beginners can quickly catch up with. Its open-source nature, however, introduces a slight complication in the form of maintenance. With WordPress, every blog owner has to update their software and, more importantly, prepare backups.

Moreover, if you are a beginner, you will have to learn a bit more about plugins and their functionalities, as well as their compatibility. However, once you familiarize yourself with the essential functions of WordPress, creating some website masterpieces is limited only by your imagination.

WordPress is extremely easy to navigate, with an intuitive dashboard, easily manipulated blocks, and countless customization options.

With the page builders, you can easily customize your text to become much more visually pleasing.


Ghost is one truly beginner-friendly platform, which allows you to start a blog, and, more importantly, begin monetizing right away. This won’t be a problem even if you have absolutely no designer, programming, or IT background.

Once you log into your account, you will find yourself in the main dashboard, which is extremely easily navigable. There you can either create your posts or build your unique front page. Both are effortless, as Ghost has practically no learning curve and the drag-and-drop builder allows you to add all kinds of elements as easily as moving your mouse. Still, if you want to add some highly-specific functionalities, you can even add an HTML block, where you can introduce a specific function. This means that Ghost is not only for beginners, but it also offers scalability once you learn a bit more about website development.

Winner: Ghost

While WordPress is, without a doubt, the most popular website builder, and for a good reason, when it comes to usability and user-friendliness, Ghost is one step ahead. The latter allows its users to start winning money from their creatives right from the beginning, even if they have no website development skills or prior experience. So in this regard, the winner is Ghost.

Image of WordPress themes

Design and Templates

If you have no website-building experience, you will find it hard to configure your own blog. Thankfully blogging platforms offer some excellent templates that are ready to use.


The website builder king wouldn’t have above 40% of the market if they didn’t have some excellent solutions for beginners. Thanks to its open-source nature, WordPress offers one truly inspiring template library, which accommodates any niche’s needs. Furthermore, most of the themes are free, with some extra features available if you purchase the premium package of the theme. Still, for a beginner blogger, even the free templates are quite enough.

Additionally, you can further customize your free theme with a handy and easy-to-use built-in theme customizer. The best part is that WordPress separates the visual design from the content, meaning you can go ahead and change the looks of your blog at any time without losing any of your posts.


Although Ghost is in no way inferior to WordPress in designing capabilities, its template library is significantly smaller. Moreover, only about 20 themes are free, while the rest are all paid. Even if you can allocate the money to purchase a premium template, there are still about a hundred or so, making the niche blog task a bit more challenging. Customization of the themes is also more limited, although it’s quite easy to use.

Winner: WordPress

There can’t be any doubt here, as WordPress truly offers something for everybody. Moreover, most of the themes have free versions that are completely functional and enough for beginner bloggers.

Image of Google Analytics


If you want to monetize your content, ranking in search engines is definitely a must. You need a stellar SEO, and choosing the right platform is the first step. Actually, the first step is choosing Host Armada as your host provider, but that’s beside the point.


Being used by 43% of all websites and having Google integrations is quite enough to determine that WordPress is pretty much the epitome of SEO-friendliness. From the very get-go, the blogging platform was built with the best SEO practices in mind, so even if you don’t put any additional effort (which you should most certainly do), you will have some form of boosted search engine performance.

WordPress offers opportunities to better your search engine visibility even without plugins, which are extremely helpful in SEO. For example, you can organize your content in categories, which is one of Google’s favorite things, add tags, enter alt texts to your images and even change your URLs.

However, plugins are what truly separate WordPress from the pack. There are hundreds of SEO add-ons in the plugin library. The best of them will offer you to seamlessly change your meta descriptions and even give you advice on improving your content to be more SEO friendly.


Ghost, as previously mentioned, is behind websites with high traffic, which is impossible without great SEO solutions. So naturally, the platform has some built-in options which can help you optimize your content effortlessly. For example, you can easily and without too much knowledge change your permalinks, page titles, and meta descriptions. Moreover, Ghost automatically creates a website sitemap.

With Ghost, you have to keep in mind that most of the content will be for members only, so they won’t rank. If you want to rate your content, it needs to be free.

Winner: WordPress

With its vast options, outstanding support from plugins, and, most importantly, cooperation with Google, WordPress can hardly be beaten regarding SEO-friendliness. Ghost, without a doubt, has its sophisticated solutions, but it simply can’t hold a candle to WordPress.

Image of WordPress plugins

Plugins and integration

There is no such blogging platform that has everything you will need out of the box. That’s why the platform’s integration and synchronization are instrumental to your success.


WordPress is the kingdom of plugins. That’s where WordPress’s true power lies. There are nearly 60,000 free plugins that add various functions to your blog. That’s the most efficient way to introduce new features to your blog and enrich your visuals. Furthermore, using the plugins is almost always seamless, as all you need to do is install and activate them.

Through plugins, you can efficiently and quickly integrate your website with other media such as Facebook, Google, Twitter, and others, making your spread easier and faster. Most importantly, WordPress, being on top of the website builder’s market, can effortlessly integrate with all prominent third-party platforms such as email marketing tools, live chat software, CRM software, and others.


Ghost, on the other hand, has taken a completely different approach. There are no additional add-ons. Instead, all your functions are predetermined and come with the platform.

When it comes to integration, though, Ghost can link pretty easily with all of the most important third-party service providers, such as Google, Facebook, and others.

Winner: WordPress

There is hardly any competition when it comes to plugins and integration. With its open-source software, WordPress is simply unreachable in this regard.

Image of Online shopper


Every blogger wants to make money from their work, so using a platform with excellent eCommerce features is a must. With it, you can sell subscriptions, merch, or anything else that will fund your creative projects.


WordPress doesn’t have eCommerce functionality out of the box. However, being home to one of the most commonly used eCommerce platforms, such as WooCommerce, compensates entirely. The platform is installed with a plugin and is currently used by tens of millions of online stores of all sizes.

WooCommerce allows you to create unique product pages and lets you sell both digital and physical products. Moreover, the platform comes with a ton of outstanding themes, which will help you make your online store much more presentable, even if you have zero IT experience. Most importantly, WooCommerce gives you the opportunity to choose from a wide variety of payment gateways, such as Paypal, Stripe, and others.


Ghost’s eCommerce solution is a bit more niched. Instead of creating an online store, it will only allow you to sell memberships, giving users access to your content. This is one outstanding solution, but only if you rely entirely on your content to sell. You won’t be able to add any other merch. Thus your options for generating money will be highly limited.

The biggest upside is that the whole process of initializing is straightforward. The functionality is integrated into the platform from the very get-go, so right from the start, you will be able to monetize your content without any additional effort.

Winner: WordPress

While Ghost’s solution is outstanding for bloggers who only want to generate income from their subscriptions is exceptional, in today’s market, that’s simply not feasible. Even the biggest content creators today offer merchandise with their brands to boost their profits, so WooCommerce and WordPress are the obvious winners here.

Image of Support Agent


Even though both platforms are extremely easy to work with, there comes a time when everything goes wrong, and you need a helping hand from someone who knows how to fix things. Thus support should also be among the top priorities when searching for a blogging platform.


WordPress has a vast and dedicated community behind it. This makes problem solutions extremely fast and efficient, as you don’t always have to wait for developers to answer your question, which may take weeks. Moreover, thousands of articles, forums, and groups on various social media can offer a solution to almost any problem. In addition, most plugins and add-ons have their own support forums, so even if the problem is with a plugin, you won’t find it challenging to solve it. However, with the lack of dedicated support, you may find it difficult to resolve rare and unique problems. In such cases, you will need to hire a WP developer, which will cost you some additional funds.


Ghost is on the opposite side of the spectrum. They have a dedicated online help center, which offers solutions to all kinds of problems – from minor issues that bother mostly beginners to hardcore problems that can be challenging even for experienced developers.

Moreover, Ghost allows its users to reach out to a dedicated support team via email. They will indeed take their time in responding, but ultimately no issue will remain unsolved.

Winner: Ghost

While there are rarely any problems that the WordPress community can’t handle, it’s still better to have access to a dedicated support team. You never know what bug may appear, so instead of waiting for someone who is not in line with the platform to resolve your issue, it’s always better to address all major problems to the source. So Ghost takes this round easily.


Keeping in mind that most blogs are either complimentary to a website or a business or are simply a side project that’s more of a hobby than a business, it’s unsurprising that the cost of the blogging platform is usually what tilts the scale at the end. However, if you want to create a blog from which you expect to earn some decent money, you have to be ready to invest. Either way, the price of the blogging platform is not something to disregard.


WordPress is famously open source and free of charge. Still, you will need to purchase a domain name and hosting services, which you can do from here.

Moreover, WordPress has a rich library of free templates and plugins, which can make your website truly unique for no extra charge. The same most often have premium versions that offer a nice scalability option, although if you are looking only for blogging options, the free versions will be entirely enough.


With Ghost, you will have to invest in your project to get the platform’s benefits. The pricing is based on the members you are allowed to have. So for the starters pack, which helps 500 members, you will have to pay $9 monthly (as of writing this article). While this is not ideal, keep in mind that 500 members will cover this price several times in one month, even if you charge them $1 monthly. Still, you will have to put in the work and invest your money before you’ve even started.

This solution is not for those who make bloggs as a hobby, but for those who seek to generate profits from their work.

Winner: WordPress

Free can hardly be beaten, especially with all that WordPress provides. Ghost has some awesome features, but they are targeted at highly niched users, so if you are not a professional content creator seeking subscription-based funding, Ghost is not worth your money.


WordPress is the obvious winner. With all that it offers, it’s hardly a surprise. For the general blogger, the only features where Ghost is better are security and usability. Still, that doesn’t mean that Ghost is a bad choice. In fact, for a tight niche of users, Ghost is more than perfect, and if you are a writer or a content creator, who gets his money from subscriptions, then Ghost, without a doubt, is an excellent solution to your needs. Still, for the general blogger, who wants to maximize their profit through selling merch or branching out in other directions, WordPress simply offers better solutions, scalability, and flexibility. Thus, we would recommend WordPress 99% of the time when it comes to which blogging platform you should use.