Marketing Blog Posts

Is Social Media Marketing Dead and how to stay relevant in 2023?

Since its inception, Social Media has been bound to change how we communicate, how we spend our free time, and, in general, how we view the world. More importantly, for business owners, it was a...

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Creating a freelance business in 7 easy steps

So, you've decided to become a freelancer. That's awesome, especially in today's gig economy. The gig economy accounts for 455.2 billion dollars globally and is only projected to grow. Moreover, around 36% of US workers...

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How to make the most of your 404 page?

Mistakes happen. That's something you need to expect, especially if you are going in for a business of your own. Whether it is you, an employee, or someone else, mistakes will happen, and there's nothing...

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The art of creating an effective headline

Headlines are the cornerstone of your web marketing. Whether for the hero section of your website, social media campaign, PPC campaign, or just your blog, the headline is the copy that can make or break...

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How to create a visual hierarchy on your website?

Your website has a mission that's far more important than looking good. Each page of your website should correspond to an overall marketing strategy. Thus, its primary function is more than being a flashy business...

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How to create the perfect CTA 

When creating your website, every element has its role. The design, the copy, the logo, the colors - everything. So, when the time comes to monetize your business, only one element can convert your audience...

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How to create a winning content strategy

"Content is King." You might be sick of constantly getting reminded of how important content is to your website. Still, you need to keep all communication channels open with your potential customers if you want...

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How to get more reviews on your website?

The internet age we are living in is a genuine Godsent for customers. Mainly because the internet created a much broader competition in otherwise niche industries. For example, if, in the 1980s, you needed cycling...

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Why should you have a blog on your website?

It's truly astounding why so many website owners still perceive blogging as a waste of time. While there are over 600 million active blogs on the internet, they correspond to only 31.6% of all websites...

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