Introduction

Ezoic is a technology platform that allows website owners and publishers to optimize their website's user experience and, at the same time, generate ad revenue. To achieve both these results, it uses artificial intelligence and machine learning algorithms to automate and improve various aspects of a website, such as monetization, ad placement, and user interaction. 

How does Ezoic work

As mentioned above, Ezoic uses AI to determine how to place ads on your website and optimize your content for the best possible user experience and ad revenue. 

Let's dive into the technology aspect of the service and give more background on how this happens precisely. 

Integration

First and foremost, users that want to implement Ezoic on their website must integrate it using one of three methods:

1. Users can use the cloud integration method and route their domain through a proxy service. Cloudflare is the recommended provider for this method, as it is fast, safe, and connects you effortlessly to the Ezoic CDN network, ensuring that your content is cached across all Edge Nodes and delivered quickly and securely to your visitor's browsers. 
2. Similarly to the method above, users can update their domain's nameservers to a designated pair by Ezoic that will route their DNS through their proxy servers. This method also features improved website speed, optimal site performance, and optimized UX.
3. Users can use a plugin/module and integrate Ezoic from within the plugin's interface. At this point, a plugin is only available for WordPress, and you can install it from the WordPress admin area as you would any other plugin.

We have a step-by-step tutorial on integrating your website using this method, which you can check here.

Data Collection

Ezoic collects data about website visitors, behavior, demographics, and preferences. The platform then uses this data to understand how users interact with the website and how ads perform.

Variation Testing

Ezoic automatically tests different variations of ad placements, layouts, and website elements to find the most effective configurations. It uses the collected data to identify the best-performing combinations that improve your visitor's experience and increase ad revenue.

Machine Learning Optimization

Ezoic's machine learning algorithms analyze the data and user behavior patterns to predict and serve personalized content and ads that are more likely to engage users and generate higher revenue. The ads that show users customized content and make users more inclined to click on them are called programmatic ads.

Revenue Maximization

Ezoic aims to increase ad revenue for website owners by optimizing ad placements. It uses various strategies such as ad mediation, header bidding, and real-time bidding to maximize the value of ad impressions.

What are the benefits for your website when using Ezoic

Now that we have gone over how Ezoic works, let's discuss the benefits of using Ezoic for your website, given the technologies we discussed earlier.

Increased Ad Revenue

Ezoic's optimization techniques can help maximize your ad revenue by identifying the most effective ad placements and formats. Ezoic aims to improve ad engagement and click-through rates by delivering personalized ads to users.

Improved User Experience

Ezoic focuses on enhancing the user experience by optimizing website layouts and designs. Variation testing determines the most user-friendly configurations that lead to longer user sessions and higher engagement.

Time and Effort Savings

Ezoic automates the optimization process, eliminating the need for manual testing and adjustments. This method saves website owners time and effort. They can then spend this extra time creating quality content and growing their online presence.

Data-driven Insights

Using data science and machine learning, Ezoic generates valuable insights and analytics about your website's performance, user behavior, and revenue. This information can help you make educated decisions to optimize your website further and improve its monetization and performance.

Access to Premium Advertisers 

Ezoic has partnered with many premium advertisers, including major ad networks and exchanges. This fact can increase the chances of displaying high-quality ads on your website and attracting well-paying advertisers.

Conclusion

It's important to note that while Ezoic aims to improve ad revenue and user experience, the results may vary depending on many factors, such as website niche, traffic volume, content quality, and web hosting provider.

While the first three factors are within your control, web hosting may not be, as there are many web hosting providers out there that not only block Ezoic's IP addresses but also are poorly optimized, and no matter how much you improve your content, expand your niche and bring traffic, you will not get the favorable result from your Ezoic service. 

This is why we at HostArmada have partnered with Ezoic and stand as a certified Ezoic hosting provider. If you want to focus on the essential elements of your business and leave the web hosting aspect in the hands of industry leaders, check our web hosting plans and contact our sales team via live chat on our website for more information.