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Updated: 07/31/2023
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In our Ezoic tutorial series, we have reviewed what Ezoic is, how to register, integrate it, and use it to optimize and monetize your website.
Ezoic is a well-rounded product that provides many alluring features for website owners that are too good to pass by. What's great about it is there is no entry fee or binding contracts when you start. All you need to do is sign up, add your website there, and you are set.
After you reach a certain account level in Ezoic and you start earning money through their ad network, you will be able to qualify for their Premium program, which adds more benefits to your account. This premium program is tier-based, and the more revenue/visitors you have each month, the more you can upgrade and boost your income generation.
In this tutorial, we will review the benefits of Ezoic Premium and Ezoic Standard and determine if it is beneficial for you to opt-in for the premium program.
Without further ado, let's get started!
As we outlined earlier, you can only use the Premium feature on Ezoic after qualifying for the Premium Program. This qualification requires you to use Ezoic Standard for a while until your website reaches the necessary requirements for Premium.
You should not get discouraged by that, as the Standard version offers all the tools and services to help you monetize the website as long as you have enough traffic.
Of course, attracting visitors is another story, but the good news is that you do not need any traffic to use Ezoic. You can create your website today, add it in Ezoic, have 0 visitors, and still start displaying ads once your approval from Google Adsense is complete.
Please check our article about what Ezoic is and what your benefits are while using it to understand all the features you get with the Standard plan.
Now that you are familiar with the Standard plan, it's time to talk about the benefits of the paid one. Let's start with the most obvious one.
Advanced Ad Mediation
While the standard plan gives access to many advertisers, the Premium one will add more high-value ones to the list. These premium deals net you much higher CPM rates than Ezoic Standard ad auctions, increasing ad revenue earnings for content creators.
In addition to the above, you will notice the ad quality increase while the quantity decreases. You will see more wholesome ads, less spammy ones. Your revenue will increase, and your user experience will improve as well.
On average, online studies and reports say you can expect a 50%-250% increase in revenue using Ezoic Premium.
Quicker Data Processing & Analytics Reporting
As an ad network, Ezoic uses their own version of Google Analytics called Big Data. Big Data gives meticulous reports about your site, such as traffic sources, visitor demographic, visitor behavior, and traffic origination, and is much more detailed than Google Analytics. You get access to this analytics dashboard as a Standard user. However, data processing is slower, and you get access to reports later.
As a Premium user, you get your data processed by Ezoic's system faster, and you can be made aware earlier about specific vital metrics on your site and make a decision about improving them quicker, thus improving your revenue and user experience in the process.
Online studies suggest that you get your data processed 12-28 hours earlier if you are an Ezoic Premium user.
Ezoic Website Expert Analysis & Priority Support
When using Premium, you schedule sessions with Ezoic site experts to review your website analytics and ask them questions about optimizing or fixing particular cases you need help with. The session frequency depends on your Level/Premium Tier and can vary from once per quarter to once monthly.
In addition to the above, Ezoic Premium subscribers receive priority customer support. The priority support secures faster response times and dedicated assistance from the Ezoic support team, which can be valuable, especially if you encounter technical issues or need help with optimization.
Premium Advertiser Report
Using Ezoic Premium gives you access to the Premium advertiser report. This report becomes available in your account and shows which top-tier advertisers display ads on your website and your associated ad earnings percentages.
Revenue Share Aspect Of Ezoic Standard Removed
Using Ezoic has a shared revenue aspect to it. When you start making money, Ezoic gets 10% of that. With Ezoic Premium, the shared revenue aspect is removed, and the only fee is the subscription model you choose when upgrading to Premium.
Premium Covers All Your Websites in Ezoic
Last but certainly not least is the fact that upgrading to Premium will cover all the websites you added in Ezoic. Not only will they benefit from the excellent Premium features, but it will also remove the shared revenue aspect we discussed on all your websites, potentially giving you 10% extra revenue per website each month.
Naturally, there are some cons to the Ezoic Premium plans, which of course, are far from being a deal breaker, considering how many benefits you receive. Let's go over them anyway.
Invite Only System
Perhaps the biggest con of this system is that it is "invite only", and you need to reach a specific qualification to opt in. Nevertheless, at the same time, it stimulates you to grow the website and gain its benefits that will eventually only enable you to earn more and more!
The minimum requirements to receive an invite are as follows:
It is not a major hassle to qualify. However, increasing your plan tier level could take longer.
Requires Upfront Payments with Credit/Debit Card
When you are ready to start with Ezoic Premium, you must preemptively pay the price for the selected billing cycle before receiving the benefits. You receive a 30-day free trial, which is fantastic, but after that, you need to start paying your monthly/early subscriptions with your Credit/Debit card. You cannot use ad revenue for these payments.
If you want to be smart about this, a tip is to use a credit card that supports cash backs, which will net you a percentage (%) of each subscription fee on top of the ad revenue.
Best Price Requires Higher Billing Cycle
This model is standard for most subscription-based services. However, to get a better price (around 20% less), you must invest more money upfront and select the annual billing cycle. Of course, there is a monthly option available, and you can opt-in for it if you want to avoid investing for a year in advance.
Cancellation Fee For Canceling Annual Billing Cycle
If you use an annual billing period and wish to cancel at any point during the cycle, you will be charged 50% of the remaining funds in cancellation fees. A redeeming aspect of the monthly plan, however, is the fact that you can cancel at any time and have no cancellation fees.
There you have it! The benefits of both the Ezoic Standard and Ezoic Premium plans. Hopefully, you found this information insightful, which turned the scales towards the plan you preferred most.
If you are not using an Ezoic Certified Hosting Provider already, and if this article helped you decide about upgrading to Ezoic Premium, consider enhancing your website's performance and ad income further by switching to HostArmada.
We have been granted the status of Ezoic Certified provider, making us one of the best web hosting choices for Ezoic users on the market!
Nikola is an accomplished tech-savvy extraordinaire with over six years of experience in the web hosting field. He started as a customer care representative and quickly rose the ranks to become a support supervisor and, eventually - the head of the technical department in HostArmada. His deep understanding of the client's needs, combined with his technical knowledge, makes him the perfect man to create the ideal harmony between client satisfaction and professional problem-solving. You will often find him creating helpful tutorials, articles, and blog posts that help existing customers get around.
Learn more about Ezoic in the other tutorials that we have:
