Nowadays, millions of newsletters are being sent every day. This is a very efficient way to maintain the interest of your clients by keeping them updated with information about ongoing or upcoming promotions that can be interesting or important for them. The visitors of your Online Store will be receiving all the updates after filling out a field with their email. Knowing how to configure and use the “Newsletter” tool is beneficial for your customers’ interest in your business. In this tutorial, you are going to learn how to manage the newsletter option and how you should be able to take benefit from it.
To be able to manage the newsletter feature you will first have to access the “Module Manager” page of Prestashop. To do that you have to login to the PrestaShop admin area and from the main left vertical navigation menu, you have to look for the “Modules” option. When you find it, please, click on it. You will see a drop-down menu to appear with the options “Module Catalog” and “Module Manager”.
Out of these two options, please, click the “Module Manager” option. The action will redirect you to the “Module Manager” page.
This is where all the modules available, installed or for installation in PrestaShop, will be positioned.
Now, to find the “Newsletter Subscribe” module, you have two options - you can either scroll down the page until you find it:
Or alternatively, you can use the “Search” field at the top of the page. You can just simply type the words “newsletter subscribe” and press Enter.
That will load for you all the modules containing these two words, including the desired from us module.
The module that you need for today’s goal is called “Newsletter Subscription”. When you find it, please, click the arrow for the drop-down menu. When you click it, you will be presented with the following options:
Please, bear in mind, that if for some reason the module is disabled, you will have to first enable it, to be able to configure it. Now, please click the “Configure” option.
Once you click the “Configure” option from the drop-down menu, you will be redirected to a page called “Configure Newsletter Subscription”.
The page is divided into few sections:
More details about each one of the options on the “Configure Newsletter Subscription” page you will see in the next step.
As we mentioned above each of the sections that the page is divided into, contains specific options that will allow you to manage the newsletters for your customers.
Let’s start off as they follow, with the first one called “Settings”.
In that section you have four options to configure:
When you are done configuring the options in the “Settings” section, please, click the “Save” button at the bottom of the section.
The first section contains pretty simple options. Now, let’s keep going forwards. The next section you will see is called “Search for Addresses”.
In this section, you can find a subscriber by entering their email address in the field.
After the “Search for Addresses” section next you will see the “Newsletter Registrations” section.
In that section, you will be presented with a list of all the users that have ever made a purchase on your store, no matter if they are registered or just subscribed. This is where you can find the following information about them: “Gender”, “Lastname”, “Firstname”, “Email”, “Subscribed” (if the customer has subscribed or no), the date of subscription. At the end of the structured table view for each customer, there will be a “View” button.
When you click it more information about a certain user will appear. Pretty much these are the sections that contain the basic options, but the really useful one is the “Export Customers’ addresses” section.
PrestaShop 1.7 build that extra section to help you perform an export of your customers’ email addresses. You can do that using 3 filters:
Once you are done selecting all the necessary options in the filters in the “Export Customers’ Addresses” section, please, click the “Export .CSV file” button at the bottom of the page.
After you click the “Export .CSV file” button, a message will appear at the top of the page giving you information on the number of the found customers, downloadable link for the file, that you have to save to your computer and instructions what encoding to choose if you open the .CSV file in excel.
That’s it, pretty easy, isn’t it?
Congratulations! Today you learned the benefits of having newsletter subscriptions on your Online Store and how to set them according to your needs.
Simeon is an experienced System Administrator with over 10 years of experience in the Web Hosting field. He is recognized unanimously as the man behind every technical innovation or improvement that HostArmada introduces. Adaptable and responsible, he solves every technical issue that we or our clients throw at him. Every so often you will find him publishing technical content on our website.